· Among home sellers, Coldwell Banker ranks highest with a score of 815 and performs particularly well in all four factors.
· The study finds that the proportion of first-time home buyers has increased considerably—to 56 percent in 2009 from 44 percent in 2008. Many of these first-time buyers may be attracted by improved home affordability and the perception of a strong buyer’s market. This presents both challenges and opportunities for real estate companies.
· Home sellers report that, on average, 3.2 open houses were conducted for their property in 2009, compared with 4.5 in 2008.
· Approximately 64 percent of home sellers used a Web site listing to market their home in 2009, up from 61 percent in 2008.
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